Hua Zheng: a Study on the Usability of E-commerce Websites between China and Thailand
نویسنده
چکیده
Website usability is one of the core factors of evaluating the application level of e-commerce of an area. To study and compare the application levels between Chinese and Thai e-commerce websites, the website usability should be considered first. In this study, an independent third-party online usability testing tool is used to make a test on the e-commerce website between the two countries mainly on 4 indices: accessibility, coding standards, readability and connection speed. The study shows that the level of website usability of Chinese websites is higher than that of Thailand, though not obvious; and both the Chinese and Thai ecommerce websites should lay emphasis on accessibility and coding standards. KeywordsThailand; E-commerce Website; Usability; Accessibility.
منابع مشابه
A New Trust Model for B2C E-Commerce Based on 3D User Interfaces
Lack of trust is one of the key bottle necks in e-commerce development. Nowadays many advanced technologies are trying to address the trust issues in e-commerce. One among them suggests using suitable user interfaces. This paper investigates the functionality and capabilities of 3D graphical user interfaces in regard to trust building in the customers of next generation of B2C e-commerce websit...
متن کاملE-Commerce Websites Promotion of Laptops based on AHP and Fuzzy TOPSIS
With the development of electronic commerce, usability on a website is vital to online customers. However, many of these e-commerce applications still do not meet customers’ requirements. This paper is an attempt to investigate the current issues and development of e-commerce websites promotion and marketing of the laptop producers, specifically the laptop in a specific market China. AHP and Fu...
متن کاملUsability of Mobile Website of the Libraries of Top Medical Sciences Universities in Iran
Background and Aim: One of the essential methods of evaluating academic libraries’ mobile websites is the usability analysis method; websites’ usability means their ease and simplicity of use. This study aims to evaluate the usability of the mobile website of the libraries of top medical universities in Iran. This study aims to evaluate the usability of mobile websites of the libraries of top I...
متن کاملOnline Promotion of the E-Commerce Websites in Retail Market in China: An Empirical Study
For companies to take full advantage of the potential offered by the Web, it is essential that their e-commerce websites be prepared and organized in highly usable manner. Companies with better website quality will save time and money, promote customer satisfaction and continued business, and gain an advantage over their competitors. This paper investigates the current issues and challenges for...
متن کاملE-commerce websites for developing countries - a usability evaluation framework
Purpose: The purpose of this research was to develop a methodological usability evaluation framework for e-commerce websites. Design/methodology/approach: A multiple-case study (comparative design) was used, where three usability methods (user testing, heuristic evaluation and web analytics) were applied to three Jordanian e-commerce companies. The resulting framework took into account the adva...
متن کامل